The goal of the global fair trade movement is to build equitable and sustainable partnerships with artisans and producers in developing countries who have limited access to fair markets. While the majority of today’s fair trade efforts focus on Africa and Asia and center around the production of agricultural products (coffee, cocoa, sugar, tea, bananas, honey, and cotton), Alegria champions Brazilian artists and craftspeople with exceptional talent and desire. We import and sell hand-crafted jewelry, mouth-blown glass in the Murano tradition, hand-carved soapstone sculptures and home goods, watercolor and oil paintings, and charming wooden animals.


Like all Fair Trade partners, Alegria gives the artisans and craftspeople we support the gift of dignity that comes from an economically fair relationship, the gift of respect for traditional methods, crafts and culture, and the gift of hope for the future.


An important aspect of our work is helping the artisans understand our markets. We stress the importance of consistently producing high quality goods that meet the needs of our customers. For example, the base of Brazilian candles are significantly smaller than those in the U.S., so we ensure our soapstone carvers have a supply of candles to serve as templates when they carve candle sticks. In addition, we keep our partners up-to-date about market trends so they can use techniques passed down through generations to create works of living art that will be in high demand.


Through Alegria, you can enjoy spectacular art and fabulous jewelry while building a bridge to the Brazilian culture.

Each time you purchase a fair trade product from us, you forge a connection with the incredible artists and craftspeople

we champion, helping them to earn livable wages and build better lives for themselves and their families.


Thanks, in advance, for helping us in our efforts to create a better, more just, world.






Fair trade is not about charity. Fair Trade organizations use a holistic approach to foster partnerships with artisans and producers because they know these connections are a highly effective way to help the poorest of the poor help themselves.  Fair Trade relationships are direct and long-term partnerships that:


> Create opportunities for economically and socially marginalized artisans and producers

> Ensure artisans and producers receive fair wages for the fruits of their labors

> Providing the financial and technical support partners need to build capacity

> Support safe working conditions

> Respect cultural identity

> Educate consumers so they can be advocates for a just and equitable global trading system


Fair trade advocates include such well-respected organizations as Oxfam, Amnesty International, and Catholic Relief Services. In 2007, Fair trade certified sales amounted to roughly $3.6 billion U.S. worldwide. While this represents a tiny fraction of world trade, over 7.5 million disadvantaged producers and their families benefited from fair trade supported infrastructure, technical assistance and community development projects. America.



78 Meadow Woods Road | Deep River, CT

860 767 3033